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This is our collection of product updates, events, accessibility, privacy and industry news, as well as engineering articles for the tech-savvy.
Consent Mode V2 is Google’s updated Consent Mode tool used for managing GTM Consent, which we’ll call Consent Mode v1 for clarity purposes, which helps businesses align with data protection laws while still being able to have effective online ads....
The General Data Protection Regulation (GDPR), a data privacy law in place since May 2018, has changed how personal data is handled and protected. It's a key law from the European Union (EU) that lets people have more say over their personal...
In today's world, where privacy is a big deal, laws like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are changing how businesses send emails. These rules are all about making sure companies respect...
In today's online world, keeping user data safe is super important for following web rules and making websites work better. Things like cookies, local storage, and session storage help make websites more useful and personal. But, using them means...
In today's digital world, where data privacy has become a major concern for individuals worldwide, while online activities increase, so does the collection of personal information by websites and online services. This shift has led to a growing...
As the digital landscape evolves, the importance of understanding Personally Identifiable Information (PII), also known as personal identifying information, has never been greater. This comprehensive article looks at the nuances of PII, offering...
Does your website use cookies? Most likely! In this blog post, we're going to explore how you can quickly determine if your website is using cookies. We'll also introduce you to the fundamental types of cookies and their purposes, providing you with...
The “Do Not Sell or Share My Personal Information” requirement under the CCPA and CPRA has become a critical aspect of consumer privacy rights, but it’s also a significant challenge for many businesses. This provision empowers California residents...
With the publication of the IAB's TCF 2.2 framework businesses now have to ensure enhanced user control and transparency over data. In this article we are discussing what the TCF framework is, detailing things such as the fact that TCF 2.2 requires...
As of January 2024, Clym is proud to announce their approved status as the latest CMP to join IAB Europe’s Transparency and Consent Framework v2.2 TCF. Launched in April 2018, the TCF represents a voluntary cross-industry standard that leverages...
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