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Websites Sharing Viewer Data with Third Parties
If your website streams video content and shares information about what users watch (like cookies or email addresses) with advertising, analytics, or other third-party platforms, obtaining explicit user consent is required.
Platforms Linking Video Views to Personal Information
If your platform collects data on which videos users watch and ties it to personal identifiers like names, accounts, or devices, you need to get users’ clear consent before tracking or sharing this data.
Businesses Using Video Tracking for Targeted Ads
If your business uses video viewing behavior to retarget users with personalized ads through platforms like Google or Facebook, implementing a consent mechanism is mandatory under the VPPA.
Avoid Legal Penalties
The VPPA imposes strict liability for unauthorized sharing of video viewing data, with potential civil penalties of up to $2,500 per violation. Having a robust consent solution helps businesses meet legal obligations, reducing the risk of costly lawsuits and fines.
Build Consumer Trust
Streamline Compliance Across Platforms
For websites with embedded videos, managing consents helps them prove compliance efforts with the law. A well-integrated solution reduces administrative burden and supports these efforts.
Seamless Integration
Easily integrate Clym's consent management solution. Simplify compliance while maintaining a smooth user experience—no complex configurations required.
Transparently disclose monitoring activities related to video interactions and request explicit user permission, reinforcing trust while meeting legal requirements.
Consent Management Logs
Maintain detailed records of VPPA-specific consent, separate from cookie and script consent, to support compliance efforts and create a clear audit trail for streamlined reviews.
