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This is our collection of product updates, events, accessibility, privacy and industry news, as well as engineering articles for the tech-savvy.
Consent Mode V2 is Google’s updated Consent Mode tool used for managing GTM Consent, which we’ll call Consent Mode v1 for clarity purposes, which helps businesses align with data protection laws while still being able to have effective online ads....
The General Data Protection Regulation (GDPR), a data privacy law in place since May 2018, has changed how personal data is handled and protected. It's a key law from the European Union (EU) that lets people have more say over their personal...
In today's online world, keeping user data safe is super important for following web rules and making websites work better. Things like cookies, local storage, and session storage help make websites more useful and personal. But, using them means...
In today's digital world, where data privacy has become a major concern for individuals worldwide, while online activities increase, so does the collection of personal information by websites and online services. This shift has led to a growing...
As the digital landscape evolves, the importance of understanding Personally Identifiable Information (PII), also known as personal identifying information, has never been greater. This comprehensive article looks at the nuances of PII, offering...
With the publication of the IAB's TCF 2.2 framework businesses now have to ensure enhanced user control and transparency over data. In this article we are discussing what the TCF framework is, detailing things such as the fact that TCF 2.2 requires...
In this latest blog, we are looking at a key topic in the world of data protection and its rules - legitimate interest. Because this term often causes confusion and people aren't always sure how it affects them, our goal is to make this clearer by...
In this article we are discussing opt-in and opt-out consent and how businesses can balance user privacy with data collection needs. Under various data privacy laws, including California’s Consumer Privacy Act (CCPA), companies must navigate the...
What is a Cookie Consent Manager? Cookie consent management is a process through which websites obtain user consent from visitors for collecting their data through cookies; this facilitates compliance with various data privacy regulations. A consent...
A primary concern of data privacy laws like Europe’s General Data Protection Regulation (“GDPR”) is that of consent, which has a large impact on whether or not an organization is authorized to collect, process, and store personal information from...
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